Privacy Policy

SportyStuff TV Limited ("We") respect the privacy of our customers. This privacy policy describes how we, as a “data controller”, collect and use personal data about you through our website at and apps (“our site”), and when otherwise engaging with you as part of our business (together, the "Services"), and your rights in relation to this data.

“Personal data” means information (or a combination of information) that can reasonably allow you to be identified.

Personal data we collect from you

The personal data we collect includes the following categories:
•  personal details (e.g. name and date of birth);
•  contact details (e.g. phone number, email address, and postal address);
•  account details (e.g. username and password);
•  communications (e.g. your questions, comments, reviews); and
•  online identifiers (e.g. IP addresses, social media handles, and cookie identifiers).

We collect and use your personal data when you:
•  register for a new account or log into an existing account;
•  visit our site or interact with our Services;
•  contact us including via our site;
•  are engaged by us to perform certain tasks on our behalf, such as producing, presenting or attending a show; and
•  enquire about or apply for a job opportunity with us.

If you choose not to provide certain key information, this may mean that we are not able to provide you with all of our Services.

Personal data we collect from other sources
We may also receive information about you from other sources, including social media platforms when you interact with us on those platforms or access our content. The information we may receive is governed by privacy policies and processes of the applicable social media platform, which we recommend you review and consider.

Cookies and similar tools
We use browser cookies and similar technologies to collect and store certain information when you access or interact with our site. A cookie is a small text file which is sent by a website, accepted by a web browser and then placed on your hard drive. See Section 8 below for more information on cookies.

We may use your personal data for the purposes set out in the table below. We have also set out our “legal basis” for each of these uses.

Use PurposeLegal Basis for Use
Identification and authenticationWe may use your identification information to verify your identity when you access and use our Services and to ensure the security of your personal data. This is so we can comply with our contractual obligations to you.

Operating the ServicesWe may process your personal data to provide the Services you have requested to receive or take part in.  This is so we can comply with our contractual obligations to you.

Improving and customising our ServicesWe analyse information about how you use our Services to provide an improved experience for our customers of all our Services, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Services and improve them.

Communicating with youWe may use your personal data when we communicate with you, for example if you contact us with questions. It is in our legitimate interests to provide you with appropriate updates and responses about our Services.

MarketingWe may use your personal data to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalise the marketing messages we send to you. It is in our legitimate interests to provide more relevant and interesting marketing messages. Where necessary, we will obtain your consent before sending such marketing messages.

Complying with our obligationsWe may process your personal data to comply with legal or regulatory requirements, for example, carry out fraud prevention checks.  This is so we can comply with our legal obligations.

We may also anonymise your personal data in such a way that you may not reasonably be re-identified by us or any other company, and may use this anonymised information for any other purpose.

We may share your personal data with the following categories of third parties in the following circumstances:

•  Group companies: We may share certain information about you with our group companies for the purposes set out above.
•  Service providers and business partners: We may share your personal data with our service providers and business partners that provide business services for us for the purposes set out above. For example, we may partner with companies to host our data, produce or participate in shows, or send newsletters and marketing messages. These service providers and business partners will use your personal data only for the purposes and in the ways described in this policy.
•  Where required by law: We may share your personal data with law enforcement agencies, regulators, courts, other government authorities or other third parties where we believe necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party.
•  In the context of a transaction: We may share your personal data with potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.

Your personal data may be transferred to, stored, and processed in a country that is not regarded as providing the same level of protection for personal data as the laws of your home country.
Where we have transferred your data to such countries, we have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to provide adequate protections for your personal data. For more information on the appropriate safeguards we have in place and to obtain a copy of such safeguards, please contact us at the contact information set out below.

Direct marketing opt-out : You can unsubscribe or opt-out of receiving marketing communications from us by clicking the “Unsubscribe” link at the bottom of any email from us. You can also unsubscribe or opt-out by emailing us at any time at

Additional rights
You have certain legal rights regarding the personal data we hold about you. For example, subject to applicable laws, you can ask us:
•  Right of access: to see what personal data we hold about you;
•  Right to erasure: to erase your personal data;
•  Right to data portability: to receive your personal data in a structured, commonly used and machine readable format, or for us to port your personal data to another data controller; and
•  Right to restrict processing: to restrict our use of your personal data.

Please note that we will likely require additional information from you in order to honour your requests.

If you would like exercise any of these rights, send us an email at The website of the Information Commissioner’s Office (“ICO”), available at, includes additional information you may find helpful in order to understand to your rights under applicable data protection laws.
We encourage you to contact us at to update or correct your information if it changes or if the personal data we hold about you is inaccurate. Where you have provided your consent to any use of your personal data, you can use this email address to withdraw this consent at any time.

We recognise the special obligation to protect personal data of children. Children under 18 years of age (or such other age as may be determined by law) should not access our site.

We implement security measures designed to safeguard and maintain the integrity and confidentiality of your personal data. We evaluate and update these measures on a regular basis. However, no information system can be completely secure, so we cannot guarantee the absolute security of your personal data.

We keep your personal data for as long as we have a relationship with you. When deciding how long to keep your personal data after our relationship with you has ended, we take into account our legal obligations. We may also retain records to investigate or defend against potential legal claims.

When you first visit our site, we’ll ask your consent to set non-essential cookies on your device. It is entirely up to you whether you consent or not, but some features of the site may not work as well if you don’t.

Types of cookie & the information we collect. We may use two types of cookies on the site:
•  Session Cookies: these are temporary cookies which are erased when you leave the site. They allow you to carry information across pages of the site without having to re-enter this information.
•  Persistent Cookies: these are stored on the hard drive of your computer until they expire and how long will depend on the expiry date of each specific cookie or until you delete them. They enable us to identify your computer when you visit this site and to collect identifying information about you, such as web surfing behaviour or user preferences.

What use do we make of the information we collect? We use the information we collect from you so that we can tailor content, advertisements, and the presentation of the site to match your preferences. We compile anonymous aggregated statistics using information provided by cookies to develop a clearer picture of which parts of the site are the most popular to its visitors.

Third Party Advertising Cookies
Some third party advertisers also serve cookies via the site. These are used to serve advertisements on the site and track whether these advertisements are clicked on by users, to control how often you are shown a particular advertisement, to count the number of anonymous users of the site and to provide security within transactions. These cookies cannot be used to identify individuals, only for statistical purposes. We have no access to these cookies other than allowing them to be served.

Disabling/Enabling Cookies
You can also alter the settings in your internet browser (e.g. Google Chrome, Mozilla Firefox or Microsoft Edge) to accept or decline cookies. For instructions on how to manage cookies in your browser, please read the information available here: Please note that if you refuse all cookies, including strictly necessary and functional cookies, some aspects of our site will not work.

SportyStuff TV Limitied is the “data controller” responsible for the personal data we collect and process. We are registered as a data controller with the ICO, with registration number ZA875834. If you have questions or concerns regarding the way in which your personal data has been used, please contact us at

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to make a complaint to the ICO on 0303 123 1113 or at or the data protection authority of your country of residence.

We may modify or update this privacy policy from time to time on notice to you by posting the amended terms on our website. If we make any revisions that materially change the ways in which we process your personal data, we will notify you of these changes before applying them to that personal data.